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Design & Stationery Packages What makes a great logo design? There are four critical elements that can be seen in every great logo design: It must be Describable, Memorable, Effective Without Color, & Scalable. Describable & Memorable go hand in hand, because if you can’t describe what a logo looks like then how will you be able to remember it? Effective Without Color is important because color is secondary to the shape. Adding color to your logo should be left to the very end of the process, because if the mark doesn’t work in black only, no amount of color will rescue the design. Scalablility is vital for things such as large format printing, office stationery (pens, pin badges etc.). All those little things that people often forget about. |
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These are the formats you will receive on cd: eps - encapsulated postscript file An eps is a vector image of your logo. This means you can make it as big or as small as you like without compromising print quality. It is also the file you can manipulate should you ever need to make changes to your logo.
tif - tagged image file format A tif can be used for basic printing and transferring digital images among various applications.
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pdf - portable document format A format that enables a document to be distributed on different systems while preserving its graphical look.
jpg - joint photographic expert group A jpeg is perfect for use on the Internet. Since it has a much lower resolution file than an eps and cannot be enlarged without losing design detail it is not recommended for printing.
bmp - bitmap file A bmp file is a format used by Windows. This format also has a lower resolution.
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